Archive for January, 2010

So The New York Times is preparing to charge for online content. Will this finally signal the beginning of a trend that might just rescue the newspaper industry, which has been locked in a slow but seemingly unstoppable death spiral that is all but certain to end with hundreds of sputtering titles around the globe crashing and burning?

This must be welcome news indeed for News Corp chairman Rupert Murdoch, who would have begun to...

Healthcare Equipment Supplies: coverage from the latest Siemens Financial Services report. A great example of how thought leadership can be turned into effective media...

“Marketing budgets are still in decline but optimism and confidence is growing according to the latest IPA/BDO Bellwether report.  So says Marketing Week’s report on the latest prognosis on our industry.  DM and online are up.  All else is down.  Yet is the main statistical survey on marketing’s barometer becoming rapidly redundant?

If we keep the analysis of the marketing industry’s health focused on traditional silos, then we will learn nothing.  What does the category of...

In light of recessionary pressures, businesses are set to increase their use of trade receivables-based finance, says new Demica report

LONDON – The latest research from London-based working capital solutions provider Demica shows that firms are increasingly seeking to raise finance from traditional asset categories such as trade receivables. The report, which surveyed over 1,500 firms with over 50 employees in the UK, France and Germany, revealed that Europe is turning back to trade receivables, considered to be one of...

Nieuw rapport van GOAL Group wijst op de verliezen geleden door Nederlandse pensioenfondsen en de bedragen die waarschijnlijk via groepsgedingen worden herkregen --

Volgens een nieuw rapport van GOAL Group, de leidende wereldwijde specialist in collectieve schadevorderingen, zgn. class actions, hebben Nederlandse pensioenfondsen in de periode van 2006 tot 2008 naar schatting €107 miljard aan beleggingen verloren. Volgens de projecties van GOAL Group wordt ca. €1,8 miljard van deze verliezen terugbetaald aan Nederlandse pensioenfondsen die deelnemen aan (voornamelijk Amerikaanse) class...

Lindsell Marketing has been working with CDMS since 2004 delivering integrated PR and following a recent acquisition has helped the company to rebrand as Transactis.  Today, we work as a seamless extension of Transactis’ dedicated marketing team to provide content rich PR, as well as strategic research and consultancy.

The Brief

Making the complex nature of direct and database marketing accessible to prospects and the media can be a difficult task.  As a specialist direct marketing...

New research shows: Alternative financing tools rapidly improve efficiency

A new report from Siemens Financial Services has identified €2.1bn of capital currently ‘frozen’ (inefficiently deployed or untapped liquidity potential that could be freed up) in the NHS – an increase of 17% compared to 2005.  The frozen capital is the result of insufficient use of asset finance to acquire medical equipment for healthcare institutions.  Freeing the frozen capital by making use of alternative asset-financing techniques, such as leasing and rental,...

Managing Director Paul Lindsell brings over 20 years experience in marketing to the Lindsell team and the work they do for clients.  From his beginnings as the Art Fund's first public relations officer, followed by a firm grounding in commercial agencies, Paul set up Lindsell Marketing at the age of 29.

Over the last 15 years, supported by his senior colleagues, Paul has steered the transformation of the company towards a multi-discipline marketing organisation that is firmly focused on...

Dina heads up our content and research team which is dedicated to delivering content for our clients that is both cutting edge and convincing. She has eight years in-house and agency-side marketing and PR experience working with B2B and B2C brands. Her expertise lies in bringing together research, audience analysis and copy writing demonstrated by her First Class Honours degree and proven commercial track record.  Dina’s favourite technique is combining analysis with clear and effective writing to present...

Matt has been with Lindsell since the company’s very beginning, in the days when sending a press release meant slaving over a steaming fax machine. The fax machine has long since been replaced but Matt has gone from strength-to-strength and is now a Senior Partner within the firm.

Matt is one of Lindsell’s ace copywriters with a real talent for transforming client messages into copy that speaks the customer’s language. A brief stint in horse-racing journalism (despite barely knowing...