Lindsell Marketing worked with LTT Vending to raise the profile of this key industry player and to highlight the growing popularity with workers of premium coffees made available through vending facilities. The campaign aimed at making catering facilities purchasers more aware of the popularity of quality hot drinks at contained costs within the workplace.



The Brief

LTT Vending had noted that during the height of the recent recession, the public’s hot-drink buying habits had undergone...

A survey of British business confidence in the three main political parties

Lindsell Marketing, April 2010

Management Summary

• Confidence in the economic management competence of the three main UK political parties is a key issue in the current election campaign


• Very few recent opinion polls have canvassed the opinion of British business, despite the fact that business people best qualified to...

Lindsell Marketing has a well-established relationship with GI Insight and works to promote the firm’s key messages on customer insight and loyalty. Over the course of the recent recession, Lindsell Marketing worked on a long-term campaign to highlight the importance of loyalty schemes during an economic downturn and how investment in this area would position firms for success as the UK exited recession.

The Brief

Underlining the need for businesses to build better customer relationships is...

Survey of UK companies shows LibDems and Conservatives in equal tussle for business opinion

(London, Tuesday 27^th April 2010) New research amongst British business about the economic competence of the three main political parties has revealed evidence of the Clegg Effect in the country’s commercial community.  The new survey, conducted by business analysts Lindsell Marketing, shows British firms believe the Conservatives and Liberal Democrats on a par for economic competence, but Labour trails far...

Study from customer communications expert shows investor statements not being fully utilised as tool for building client loyalty and growing business

April 2010

More than half of investment management companies are failing to take full advantage of marketing opportunities with their customer communications, new research from direct marketing specialist GI Direct shows.

The GI Direct study found that 58% of investment management companies are not making the most of investor statements and need to do a better job of using them as...

So you're a major national and international telecoms company and you've recently had an incident at one of your exchanges that is affecting both telephone and broadband lines.  Here a few tips on what not to do.

1. Don't sit there while you try to fix the problem and hope that it won't affect your customers. Why not be pro-active and inform customers in the affected areas that you're working to sort the problem out? They'll appreciate your honesty and forward...

 

I booked a well-deserved holiday this month and conducted all of my destination research online. How antiquated the thought of browsing through dog-eared brochures in a High St. travel agency now feels. Online I was able to search on price and location, view videos of possible accommodation, read reviews from other travellers – everything but dip a toe in the pool.

However, one common niggle kept distracting me like a persistent Mediterranean mosquito. Too many websites offered inadequate translations.

The language...

When Gordon Brown shot the starting gun on the election last week, there were many questions and few answers surrounding the campaign, as Paul Lindsell, our managing director, noted in his blog.

One talking point that has emerged so far is that just about everyone involved in the UK election industry – you know, those politicians, party activists, journalists, PRs, ad agency mad men, pollsters, quiz-show comedians and assorted pundits who live for the big campaign...

So election fever has begun in earnest today.  Given the way vulnerable seat boundaries now lie, it may well go to the wire on May 6th, with the Conservatives having more of a battle than they'd originally thought.  Personally, I won't be deciding which way to vote until the last minute.  But Labour certainly seem to have missed a trick in one respect - the business vote.  We'll are in the process of launching a new piece of national business...