At least, that’s the conclusion to be reached if the media reaction to the recent survey on marketing budgets by our sister company, MindMetre, is anything to go by. Pushing against the incessant tide of economic despondency, MindMetre’s results indicate a dramatic upsurge in the proportion of companies planning on increasing their marketing budgets in 2012, suggesting that business confidence amongst British firms is, in fact, on the rise.
The immediate and widespread coverage the story received – starting with...
Posts in ‘We Think’ Category
No good story goes unnoticed
CEOs vs Footballers
Written by: Paul Lindsell on Friday, February 3rd, 2012With reference to the current hoo-hah about CEO's bonuses, I note that: Wayne Rooney allegedly earns £13 million per year; while Yaya Toure apparently earns £11.5 million per year.
This appears to be some way in excess of Steven Hester earnings this year. Yet no-one is baying for the footballers' blood. One famous London team's performance this season has led some to bemoan the club's financial prudency and begged for serious money to be spent on expensive players to improve...
To really sell the idea of Labour in power, Ed needs a marketable Milibrand
I’m starting to feel sorry for Ed Miliband. Not only did his campaign to end the sale of cut-price Chocolate Oranges fall a bit flat (because clearly the country has no more pressing concerns at present), but rather more worryingly for Ed, the UK public don’t see him as a future PM.
Just last month, YouGov surveyed people on whether they felt Ed looks and sounds like a future Prime Minister. Those polled were given a set of statements and...
Lending Shortfall? Of Course.
Written by: Paul Lindsell on Monday, May 23rd, 2011
So UK banks have fallen behind on 'project Merlin' and have not extended the agreed volumes of credit to SMEs. So what... from both points of view.
The time when SMEs need credit is when the banks lending criteria are squeezed to the point of virtual drought. It's only now the economy is starting to move that banks will once again lend, and even now, not enough. Credit availability is the biggest fueller of...
Vlog: Top marketing tips for 2011
Written by: Paul Lindsell on Tuesday, December 21st, 2010Paul Lindsell provides a festive treat for marketers with his three top key tips for your marketing strategy in 2011.
If you're still in the throws of planning and willing to adapt to market movements, this vlog is a must watch.
Enjoy and have a very Merry Christmas and wish you a prosperous New Year!
Tags: 2011 marketing, brand marketing strategy, market research, marketing, marketing strategy, Paul Lindsell, sales and marketing
Read More TopVlog: Content is King
Written by: Paul Lindsell on Thursday, December 2nd, 2010Do you think content is king? And how do you cope with the content hungry machine of the web? Paul discusses the importance of content as the central and binding element for marketing campaigns. Why is content so powerful and what real difference can it make to your marketing campaigns? Learn more by watching the short video below.
Tags: content, content creation, content generation, marketing communications strategy, web content, web marketing, white papers
Read More TopThe irony of social media
Written by: Dina Morton on Thursday, November 11th, 2010Social media has become an obsession. I feel as if the media has gone mad about it, with articles being published here, there and everywhere analysing the 'power of social media'. Well I stumbled (via a social media recommend) across a neat little video that explains all this far more effectively than any of the articles or blogs I've read, whilst also showing us how it has become the centre of the regular...
Vlog: new client i-Mego
Written by: Hugh Filman on Wednesday, November 3rd, 2010Hugh Filman introduces new client i-Mego - an Asian company that make funky audio accessories. Hugh discusses what it's like to work for a 'youth' oriented brand and how important it is to have input from across the company for effective targeting and content generation. Targeting both consumers and distributors, this exciting campaign has lots of different elements to it, with a strong emphasis on social media, press relations, database building and digital marketing. Check out this video to...
Vlog: Chinese brands in Europe
Written by: Paul Lindsell on Wednesday, October 27th, 2010In our first video blog, Paul Lindsell discusses the importance of Chinese companies developing strong brands in Europe and provides top tips on how to do this successfully. As more and more Chinese brands decide to enter European and Western markets, Lindsell Marketing, with its international staff and experience delivering global multi-media communications, tackles the issue of brand communication across continents. With our knowledge in customer audiences globally and what makes them tick, Lindsell Marketing is able to light...
Hands off the NHS
Written by: Dina Morton on Wednesday, July 14th, 2010The latest research report from Lindsell is out, with Hospital Healthcare Europe already covering the story: click here to have a read.
As ConLib cuts just keep on coming, we thought we'd canvass the opinion of senior managers for their views on essential service areas for the chop. Read a summary of the results