Posts in ‘Marketing Story of the Month’ Category

Social media has become an obsession.  I feel as if the media has gone mad about it, with articles being published here, there and everywhere analysing the 'power of social media'.  Well I stumbled (via a social media recommend) across a neat little video that explains all this far more effectively than any of the articles or blogs I've read, whilst also showing us how it has become the centre of the regular...

In our first video blog, Paul Lindsell discusses the importance of Chinese companies developing strong brands in Europe and provides top tips on how to do this successfully.  As more and more Chinese brands decide to enter European and Western markets, Lindsell Marketing, with its international staff and experience delivering global multi-media communications, tackles the issue of brand communication across continents.  With our knowledge in customer audiences globally and what makes them tick, Lindsell Marketing is able to light...

Every company has one.  They’re used on company stationery, websites, collateral, advertising and campaign activity – in short, everywhere associated with the brand in question. That’s right, it’s the trusty old tagline.

If got right, the tagline can be an effective and memorable device that is a true reflection of what your company does and your brand values. If got wrong, it could be the business world’s equivalent of an awful bar-side chat-up line.

While a number of great consumer taglines...

 

I booked a well-deserved holiday this month and conducted all of my destination research online. How antiquated the thought of browsing through dog-eared brochures in a High St. travel agency now feels. Online I was able to search on price and location, view videos of possible accommodation, read reviews from other travellers – everything but dip a toe in the pool.

However, one common niggle kept distracting me like a persistent Mediterranean mosquito. Too many websites offered inadequate translations.

The language...

So The New York Times is preparing to charge for online content. Will this finally signal the beginning of a trend that might just rescue the newspaper industry, which has been locked in a slow but seemingly unstoppable death spiral that is all but certain to end with hundreds of sputtering titles around the globe crashing and burning?

This must be welcome news indeed for News Corp chairman Rupert Murdoch, who would have begun to...