Effective publicity is not about sending press releases to as many journalists as possible.
Your story needs to be well written, with clear messages and talking the reader’s language. It needs to be crafted to appeal to vertical media – those industries which you want to actively reach and sell to. And finally it needs to be handled by an experienced team of media professionals who understand the importance of real journalist relationships and hand placing each...
Do you want to reach the real influencers? The decision makers whose opinion can either make a deal happen or partners who have access to a vast pool of prospects? With so much competition and busy influencers with little time spare, this isn’t as easy as it sounds.
Lindsell Marketing’s content rich approach to Analyst Relations and Events means that you can make the most out of the ‘air time’ you have with these influencers. By identifying...
The internet is a rapidly developing communication tool. Not only is there a vast amount of information out there but it is in multiple formats: blogs, twitter, videos, podcasts, targeted emails, digital newsletters and more. This presents a twofold challenge for marketers; how to keep content fresh and stand out from the crowd?
Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels...
The art of search engine optimisation lies in understanding how prospects in your marketplace look for companies like yours. While there are many specialist agencies out there, few service providers actually take the time to immerse themselves in your business and understand what makes your prospects tick.
Lindsell Marketing’s approach to content rich SEO is different. Our knowledge of the vertical markets means that we have a thorough understanding of your prospects’ industries and the language used. ...
Picture this: you’re with a prospect, listening to their business needs, trying to convey how your service or product is the right solution for them and that you understand the challenges they face. But how do you leave them with a positive impression of all you’ve covered in this meeting?
The answer is simple – content rich Sales Collateral. By arming your sales people with intelligently produced white papers, guides, and brochures, you can provide sales collateral...
You can make your content rich communications work harder and generate real leads by integrating thought leadership materials into your marketing campaigns. The success of this strategy lies in working with a partner who can deliver all the elements of an integrated campaign so that the right message goes to the right person at the right time.
Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation. An effective...
Are you developing new services or products? Rebranding your business? Merging another organisation into yours? Acquiring a new business? Needing to improve staff media performance? Or rethinking your marketing strategy?
For any organisation undergoing some form of change it can be difficult to get a clear idea of how to effectively adapt strategies to suit changing market requirements.
Lindsell Marketing works with companies across Europe to provide Strategic Research and Consultancy service that allow them to develop strategies...
