Latest research by database and loyalty marketing specialist GI Insight reveals that just under half of UK consumers are driven to visit a company website by an item of direct mail. Despite the growth of email and proliferation of other digital channels, the research shows that online traffic is largely driven by direct mail, with 47% of UK consumers saying that ‘more often than not’ they are prompted to check out a website by something they have received in the post.

Just over a third (34%) of respondents declare that most of the direct marketing they receive, notice and take action on comes through the post, and 33% say they are more responsive to email-only communications – leaving another third who are not driven solely by marketing activity across a single channel, but are more likely to take action if they receive a combination of post and email communications.

The continuing importance of direct mail in a multi-channel era was also highlighted by the finding that more than half of UK consumers (52%) declare that they receive most of the promotions and special offers they redeem in-store or online though the post. And 43% of respondents also say that direct mail items they keep around at home act as reminders to visit the sender’s website or shop when they have the time to do so.

Andy Wood, managing director of GI Insight, comments: “These findings clearly demonstrate that direct mail is still an extremely powerful tool, even in the digital age, and plays a pivotal role in any business’ efforts to contact consumers – despite increasing use of email and regardless of the channel that consumers choose to actually purchase through.”

Additional findings of report include:

• Surprisingly, 53% of digitally savvy 18 to 24-year-olds say they most often go to check out a website because of something they have received in the post – while fewer than half of all other consumers do so

• Over a third of consumers – 35% – say that if they receive a notice through the post that is backed by a subsequent email, they are more likely to take action

• Men are more likely than women to take action because they have received an email reminder as a follow-up to an item of direct mail they were sent – 37% versus 32%

• Close to a third of consumers – 34% – say they regularly receive at least two catalogues containing products they buy, whether in-store or online, with a higher proportion of men getting them than women

• Women are more likely than men to visit a website because of something that they have received through the post – 49% compared to 44%

Wood notes: “The report highlights that the UK customer journey from marketing communication to in-store or website purchase is anything but linear. There may be a number of messages that influence the consumer’s behaviour. Evidently, one of the real drivers of many purchases is the reminder – whether it is a piece of post set aside, or an email sent to reinforce a mailer. To ensure that these reminders are pertinent and part of an organic strategy, all dialogue with the customer must be informed by data and analysis.

“Only by embracing full customer insight and responding aptly to customer behaviour with relevant messages and offers can companies communicate more effectively and personally with individual consumers. By using data and analysis to better understand how customers are making their purchasing decisions, firms can find the most engaging mix of channels for each customer and gain a decisive edge on competitors.”

The role of direct mail today

Effectiveness of different channel combinations

About GI Insight
GI Insight specialises in database marketing and loyalty schemes, having created and managed more retail loyalty programmes than anyone else in the UK. The Leicester-based company offers a full range of database marketing services including consultancy, database design/build/host, data capture, analysis, segmentation, profiling, campaign execution and measurement, available as a whole or on a ‘pick and mix’ basis. The analysis and interpretation of your sales and customer data enables you to influence customer behaviour. This knowledge helps you to reliably increase profitability by:

• Getting more new customers (acquisition)
• Getting existing customers to:
o Spend more often
o Spend more per transaction
• Reducing Customer Attrition (retention)

For more information, please visit www.gi-solutionsgroup.com

UK investors relinquish more than £1 billion in their rightful returns

A new report from GOAL Group, the leading tax reclamation services specialist, reveals that $17.39 billion (£10.72 billion) of global investors’ rightful returns from their cross-border shares and bonds are likely to be lost from last year’s earnings because withholding tax on dividends and income is not being properly reclaimed. This represents around a quarter of all reclaimable tax on cross-border securities. UK investors chalked up the second highest losses behind the US, with investors forfeiting $1.65 billion (£1.02 billion).

As cross-border shareholdings have become more popular, lost returns through unreclaimed tax have escalated at a significant rate since 2005 when GOAL last examined the situation. According to statistics from the International Monetary Fund and from global stock exchanges, the market capitalisation of global equities rose 79% between 2001 and 2009, whereas the value of cross-border equities investments rose 163% over the same period. Cross-border shareholdings have therefore risen at something around double the market rate.

2010 has also seen a resurgence in equity dividend payments as markets grow; this trend is likely to continue in 2011 amid enhanced corporate confidence and economic recovery. In parallel, the value of bonds listed on global markets has escalated across the decade. In light of the increasing popularity of dividend payments and cross-border securities, unreclaimed tax will continue to rise unless reclamation levels improve.

Income earned on cross-border securities is subjected to withholding tax in the country of origin, but a portion of that tax may be reclaimed by custodians on behalf of their clients. Many leading custodians have already recognised the market opening represented by effective tax reclamation services, both for their FM clients, and as an interbank services opportunity. But with around 25% of reclaimable withholding tax lying unreclaimed in foreign tax systems every year, there is a clear opportunity for custodians to increase the scope and efficiency of reclamation services.

Stephen Everard, Chief Executive Officer, GOAL Group, comments, “As the global economy continues to gain steam, companies are eager to demonstrate to investors, through dividend payments, that they have put the financial crisis behind them and are now well into the recovery mode in 2011. Since savvy investors are increasingly adopting a global investment strategy to maximise their earnings from securities – both equities and bonds – a substantial proportion of their rightful returns will risk languishing in foreign tax regimes if the reclamation of withholding tax is not treated with the due attention it deserves.

“All players in the fund management community should take the issue seriously and make every endeavour to enhance investors’ returns. Technology is widely available today to automatically perform the highly complex task of reclaiming withholding tax, a process which has to incorporate varying data, formats and procedures from a multiplicity of different legislatures around the globe. So there is really no pretext for fund management and custodians not to harness these technology-based services to the benefit of their investor clients.”

About Goal Group Limited

The Goal Group of Companies was incorporated on 1 November 1989 and is widely-acknowledged in the financial services sector for its innovative and creative solutions to highly-specialised niche processes.

Goal Group, ISO 9001:2008 accredited, has a truly global, blue-chip client base including several of the world’s largest global custodians, asset managers, private banks, pension funds, local government agencies, hedge funds, high net-worth individuals, investment banks, prime brokers and fund managers spread widely across Europe, Asia and the United States.

Goal Group’s class actions service is provided via its wholly-owned subsidiary Goal Global Recoveries Limited (‘GGRL’) and supports investors and corporate entities who have suffered financial loss from owning shares in a company where there has been proven mis-management and/or unlawful behaviour.

Goal Group’s withholding tax solutions include GTRS, GQI, GOAL TaxBack and GDMS. Research by Goal has shown that in excess of USD 10 billion of withholding tax remains unclaimed each year by the rightful owners and beneficiaries. Goal’s solutions facilitate the reclamation of circa USD 11 billion per annum and assist its clients to benefit from relief at source wherever practicable and possible to do so.

For further information about the Goal Group of Companies, please visit www.goalgroup.com

A new report from customer insight and database marketing specialist Transactis has revealed that if customers see that a company is using their data to provide good products, relevant communications and efficient service, then they are more likely to trust that firm to hold their data and continue using it to ensure their satisfaction.

 In an age when consumers really have to take a leap of faith and trust companies with their data if they want to make transactions over the internet, most need to feel comfortable that those companies are handling their details responsibly. In order to determine how consumers feel about the care and use of their personal data by the companies they deal with, Transactis surveyed over 2,000 people from across the UK.

 Nearly 90% say they assume that a company is looking after their personal data carefully and intelligently if they are receiving a good service and the customer communications are sensible and relevant. And, more than 80% are happy to hand over further personal data if they see that it is being used to provide relevant perks such as special offers, discounts and loyalty bonuses.

 The vast majority of consumers – more than 92% – believe the companies that have the most satisfied customers are the ones doing the best job of looking after their personal details and using them to add value.

 However, only about one fifth of consumers see any of the firms they buy from using their personal data to make attractive offers and deliver good customer service.

 If companies do show that they are not using data effectively then they risk losing the trust of their customers. The Transactis report found that around 78% of UK consumers begin to doubt the ability of a firm to look after their personal information if the company continually asks for personal details when they have already provided them.

 Peter Thompson, Transactis’ commercial director, comments:  “Data security and the proper handling of personal information is not something most consumers think about, or are particularly concerned about, until there is a problem. In other words, consumers assume that their data is being handled in a careful and intelligent way if they receive good service and sensible communications from a company. But their confidence in a firm’s ability to look after their data can disappear completely if the wrong order arrives, or a delivery goes to the wrong place, or they start to receive unexpected and badly targeted marketing communications – or, in the worst-case scenario, they find that it has been carelessly handled, resulting in fraud.

 “The research demonstrates that customer data has to be used to inform and shape every aspect of a company’s business – from product development to marketing communications to the processing of orders.”

About Transactis

Transactis creates insight from customer transactions and enables clients to act and communicate at an individual level. Using its unique data resources, specialist knowledge and innovative technology, Transactis delivers products and services that allow its clients to make better, faster and more informed decisions to generate greater efficiencies, profit and an enhanced experience for their customers. Honours at the 2009 Data Strategy Awards and Retail Week Technology Awards are the latest in a series of industry accolades for helping clients to maximise performance and value from their customer management investment.

For more information, visit www.transactis.co.uk

 New research from customer insight specialist GI Insight reveals that UK consumers take a truly multi-channel approach to shopping for non-supermarket goods, using a range of touch points for browsing and purchasing. The study indicated that the vast majority of consumers prefer to research goods and services online before going to the high street to actually make their purchases.

 The GI Insight survey of 2,000 consumers from around the UK showed that 72% of consumers prefer to browse and research their purchases online, while only 19% of shoppers prefer to vet their potential purchases in-store. The study also revealed that almost equal proportions of consumers state a preference for making their non-supermarket purchases on the internet and in a store – 46% online and 47% on the high street. In addition, the figures indicate a niche of consumers still prefer to do their browsing and buying via print catalogue – 5% and 3% respectively.

 The findings show that men prefer to browse and buy online – with 50% purchasing on the internet compared to 42% of women, and 74% browsing on the web compared to 69% of women. Women show a greater preference for shopping on the high street than men, with 52% preferring to purchase in-store compared to 41% of men, and 22% browsing in store versus 17% of men.

 Older consumers show a marked inclination for buying in-store with 62% of respondents in the 55 to 64 age group stating they prefer to buy in a shop and only 33% giving online as their preference – but their browsing habits were more in line with the average, as 69% say they prefer to do their research online.

 Andy Wood, managing director of GI Insight, comments: “These figures clearly indicate that UK consumers see shopping as a multi-channel activity and process.

 “The most obvious trend evident in the findings is that consumers often look for and research products online – doing price comparisons and checking product reviews – before going to the high street to buy in-store. But the reverse can also be true and undoubtedly a smaller proportion of shoppers go to the high street to look, feel and try out – or try on – their prospective purchases before going home to buy online.”

 While the findings indicate that a core of consumers expect firms to be accessible both online and on the high street – and, for some, via catalogue as well – the vast majority will still buy from a brand that does not offer one of the major channels for purchasing. Only 28% say they would not purchase from a firm that failed to offer online shopping while just 23% would refuse to buy from a brand without a high street presence – and merely 11% demand that a company have a catalogue.

 Consumers with the highest household incomes are most wedded to high street brands – 53% of those in the £100,000-£149,000 household income range and 44% of those in the £150,000-plus bracket say they would only buy from a firm with high street presence, compared with just over 20% in lower income groups.

 A significant proportion of consumers, however, do expect businesses to offer a range of options for getting in direct contact with the company – with 39% saying they would switch to a competitor if a firm they deal with did not offer choice in this area, and more than 48% saying this would be the case with a company they had not bought from before.

 Wood notes: “The results show a large majority don’t mind if a brand is only available over one channel for purchasing – underlining the fact that most consumers are flexible enough to switch channels where necessary. But when it comes to getting in touch with a company for general information, taking up an offer, help, servicing, problems, complaints and other forms of communication, a sizable proportion of consumers do want a choice of channel for getting in touch with that firm.”

 He adds: “Brands can’t view their businesses in silos – as stand-alone web or bricks-and-mortar operations with separate customers – because that is not how consumers view them. For consumers, a brand is the same over the internet as it is in its mail-order catalogues as it is on the high street as it is over the phone. And when it comes to customer service, they expect a firm to be accessible through their preferred touch point, whether that is email, web form, phone, post, or face-to-face.

 “More than ever, businesses operating across channels need to understand their customers’ shopping habits and preferences. How a customer will respond to a company and through which channel is very murky once you aggregate data to the top level. The only way to deal with it is to track each consumer with data and analysis and respond accordingly.”

About GI Insight

GI Insight specialises in database marketing and loyalty schemes, having created and managed more retail loyalty programmes than anyone else in the UK. The Leicester-based company offers a full range of database marketing services including consultancy, database design/build/host, data capture, analysis, segmentation, profiling, campaign execution and measurement, available as a whole or on a ‘pick and mix’ basis. The analysis and interpretation of your sales and customer data enables you to influence customer behaviour. This knowledge helps you to reliably increase profitability by: 

•   Getting more new customers (acquisition)
•   Getting existing customers to (retention):
  •    Spend more often
  •    Spend more per transaction

For more information, please visit www.gi-solutionsgroup.com

(Hong Kong & London) The judges of the i-Mego TopTrakz Challenge, the new Europe-wide music competition designed to showcase the best talent amongst unsigned European bands, have selected a winner – and an unplanned second-place finisher. The HarringTones from the United Kingdom won for their track Age after a panel of expert judges picked them from a 35-strong shortlist. But the judges were so overwhelmed with the quality of entries they decided to add a second prize, choosing Germany-based singer Cathleen for her song Maybe Someday.

The judging panel also selected 10 runners-up. The TopTrakz Chellenge, created by global headphones brand i-Mego, attracted hundreds of entries from across Europe. The submissions represented a wide range of musical genres, including rock, pop, hip hop, reggae, electronic, house, punk, grunge, heavy metal, folk and R&B. The expert judging panel made its choices based partly on artistic merit and partly on the voting support for entrants by their fans via i-Mego’s Facebook page.

One of the judges noted: “The HarringTones show great energy and spark. Age is simply a fantastic rocking track. It’s just a really well-crafted song and the band demonstrates some fine musicianship while creating a sharp and edgy sound. These guys should have a great future. And Cathleen has this beautiful, textured folky sound and a gorgeous voice to match.”

As the winning band, The HarringTones will receive top-range i-Mego headphones and a day of recording in a professional studio, while second place finisher Cathleen will receive i-Mego headphones and a half a day of studio time. All runners-up will receive products from i-Mego’s range of high-quality audio gear. Links to both the winning tracks and those of the runners-up can be found on the i-Mego Facebook page. The runners-up (in alphabetical order) are:

404 (France) for Roots Addict

Asthor Odinn (Iceland) for Mamma

The Blacktie Affairs (UK) for Wanna Be Free

David Welfare (UK) for Go

EB11 (Spain) for System Breakdown

Joyshop (UK) for Frost

Kosmonuts (Italy) for Slowdown

Moon Visionairies (UK) for Mr Hollywood

PostMortuM (Netherlands) for Stompin’ 2010

Skeletonjones (Ireland) for The Great Escape

The TopTrakz Challenge is a unique music competition launched across Europe in August for unsigned bands and solo artists of all types. Entrants were invited to submit up to two original numbers. The idea is to help promote music of all types made by great musicians looking for their first big commercial break.

Miranda Hudson, Marketing Director for i-Mego, commented: “The competition attracted hundreds of entries from around Europe and demonstrated that there is real musical talent in pretty much every European country. The shortlist featured so many great tracks, representing just about every type of music, that the judging panel struggled to single out just one band or artist as the winner – so we decided to add the second prize.

“Our congratulations go to the winners and the 10 runners up. We hope The HarringTones and Cathleen can benefit from the studio time we are giving them as a prize and hopefully it will go some way towards helping them establish themselves on the European music scene. Finding music that you love is what i-Mego is all about.”

- ENDS -

i-Mego

i-Mego is the global audio accessory brand that broke onto the market in 2009 and now has a distribution network across Europe, Scandinavia and North America.  Bridging the gap between cool and quality, i-Mego headphones not only produce high-fidelity sound, but are also stylish gear for street, club or studio.

i-Mego products may be found at http://www.i-mego.com

(London and Hong Kong) i-Mego, the global headphone brand, is launching a major new competition this August – the TopTrakz Challenge – to showcase the best talent amongst unsigned bands in Europe. The competition is being supported by PR and online activity, including social media.

This is the first session in the new i-MegoTopTrakz competition series, beginning on 1st September 2010. Unsigned bands and solo artists are invited to submit an original song of their choice. Only two entries per band or artist are permitted, but there is no restriction at all on style or genre. All entrants must be based in Europe. The judges’ decisions will be based partly on artistic judgement, and partly on support for entrants expressed by their fans. For each entry received, the artist or band will be given a URL where their fans can leave a vote for their band’s track.

Full entry instructions may be found at http://events.myspace.com/Event/View/6917715, or by visiting our Facebook page at http://www.facebook.com/pages/Imego/364438985044. Entry forms for the TopTrakz Challenge are available at http://www.surveymonkey.com/s/TopTrakz1.

The i-MegoTopTrakz competition is designed to promote bands and artists who do not yet have a commercial contract, and help these unsigned bands to further their work. Each session of the competition will award a first prize of a professional studio day. Ten runners-up will receive one of i-Mego’s high quality audio products. Every entrant, and every fan who votes for their entry, will receive a rebate voucher/code for selected i-Mego products.

A shortlist of thirty second-round tracks will be chosen by the judges, before moving on to the final selection of one winner and ten runners-up. The shortlist, runners-up and eventual winner will be widely publicised in the final stages of the competition.

Miranda Hudson, Marketing Director for i-Mego, comments, “As a brand that is committed and connected to the emerging music scene, we are delighted to be launching this competition to highlight the work of all those excellent musicians whose work is not backed by major commercial marketing campaigns. We hope that taking part in the i-MegoTopTrakz challenge will provide an exciting experience for participants, a great publicity boost for shortlisted entrants, and a real accolade for runners-up and, of course, the overall winner.”

i-Mego
i-Mego is the global audio accessory brand that broke onto the market in 2009, and now has a distribution network across Europe, Scandinavia and North America. Bridging the gap between cool and quality, i-Mego headphones not only produce high-fidelity sound, but are also stylish gear for street, club or studio.

i-Mego products may be found at http://www.i-mego.com
TopTrakz entry forms are at http://www.surveymonkey.com/s/TopTrakz1

i-Mego at IFA 2010
i-Mego is exhibiting at the IFA 2010 consumer electronics show, at the Messe Berlin, 3-8 Sept 2010. All new products will be on display at the i-Mego stand and visitors to the show, trade and public, will be welcomed with a variety of exciting promotions. Please visit us at Hong Kong Pavilion Hall 26C, booth number 831.

Trade visitors wishing to make a specific appointment, or to register as a reseller, should contact admin@i-mego.com

For further press information, please contact imego@lindsellmarketing.com

April 2010

More than half of investment management companies are failing to take full advantage of marketing opportunities with their customer communications, new research from direct marketing specialist GI Direct shows.

The GI Direct study found that 58% of investment management companies are not making the most of investor statements and need to do a better job of using them as a tool to engage clients and target them with tailored information packages that include details on other products as well as the funds they already invest in.

While 42% of the companies studied in the report consider the investor statement as a valuable communication tool, 50% consider it only somewhat useful and 8% see it simply as a regulatory mailing sent out to comply with FSA regulations.

Different investors have different values for a business and the research looked at how this affected the way investment management firms are communicating with various categories of investor, particularly when it comes to personalising the statement.

The survey found that only 25% of firms are sending personalised communications to all of their clients, even though 79% say they have the capability to do so and 63% believe that personalising and tailoring communications would build loyalty or improve satisfaction with their investors. Conversely 13% saw no benefit at all in doing so.

Patrick Headley, Sales Director, GI Direct comments: “Evidently some investment management companies have already realised the potential of investor statements to communicate with their investors on a personal level and provide them with information specific to their needs. This gives these firms a clear advantage over their competitors who, by not tailoring their investor communications, are throwing away the opportunity to strengthen client relationships and build customer loyalty.

“Print communications technology now makes it possible for investment firms to tailor the information they send out to each client at the touch of a button and the benefits are evident. Investment management companies can provide personalised and easy-to-understand information on fund performance as well as eye-catching marketing communications that can encourage investors to take interest in additional products or services.

“Nevertheless, a significant proportion of firms are not yet maximising the communication opportunities afforded by investor statements and there are yet others who refuse to see the benefits of tailoring communications. These firms could fall behind as the UK economy recovers and investment activity starts to thrive again.”

- ENDS -

Notes to editors

Other key findings of the research include:

• 17% of respondents named building customer loyalty as the main objective of the investor statement
• 29% said it was to build brand awareness,
• 12% said that making investors aware of other relevant funds was the main objective.
• 42% said the main objective was highlighting fund performance

• 74% of respondents said that when choosing a communications supplier it was most important to have one they could trust
• 17% said getting the lowest cost was most important
• 9% said it was most important to find a supplier that could offer the greatest capability for targeted and personalised communications

For further information please contact:
Naomi Bloomer or Hugh Filman at Lindsell Marketing

020 7087 8053 / 020 7402 0510

naomib@lindsellmarketing.com / hugh@lindsellmarketing.com

About GI Direct:

At GI Direct, we cater for clients’ complicated transactional mailing requirements. Our state of the art software and solution integrity bring clients peace of mind, knowing their critical mailings are securely delivered with 100% accuracy.

Our highly skilled specialists handle every stage of the statement and billing process from document composition and processing to mailing and fulfilment across a wide variety of sectors including  investment funds, pension funds, banking and insurance.

Our operational solution spans two sites providing both contingency and robust resilience. Our Birmingham facility specialises in short run applications, with powerful cut sheet digital capabilities and highly intelligent, fully automated fulfilment to either paper or polythene. The Leicester site focuses on higher volume continuous printed output across both digital and laser platforms, with paper fulfilment capabilities mirroring the Birmingham site.

To find out more, please call 0116 232 1711 or visit

www.gi-solutionsgroup.com

LONDON – The latest research from London-based working capital solutions provider Demica shows that firms are increasingly seeking to raise finance from traditional asset categories such as trade receivables. The report, which surveyed over 1,500 firms with over 50 employees in the UK, France and Germany, revealed that Europe is turning back to trade receivables, considered to be one of the most liquid and creditworthy asset categories on the balance sheet. The current scarcity of credit was listed as a major setback, encouraging firms to raise a greater proportion of finance in this way. A significant number of firms also reported having no other choice but to offer asset categories such as trade receivables if they were to convince banks to extend lines of credit.

Some 36% of European companies (UK 31%, France 43% and Germany 34%) reported that they had already raised finance against the security of their trade receivables. Furthermore, finance raised on this asset category is set to grow substantially over the next 12-18 months. Just under half of respondents (44%) said they planned to increase their levels of finance raised against the security of trade receivables. Germany and the UK (48% and 44% accordingly) showed the most interest in developing this technique, suggesting that they will soon match already elevated levels of uptake in France..

The European Securitisation Forum forecast overall securitisation issuance to fall to €272 billion in 2008, the lowest level since 2004.[1] However, the decline in overall securitisation activity is thought to be a direct result of problems caused by low quality assets – with solid assets such as trade receivables not experiencing the same negative impact. Securitisation of more robust, stable assets such as trade receivables is expected to rise. Demica’s research sought to quantify this, and found that 56% (UK 54%, France 53% and Germany 61%)  of European firms believe the scarcity of standard bank credit will see large firms choosing to raise a greater proportion of their finance on the basis of trade receivables securitisations.

Banks seem equally keen for firms to offer this asset category, as the solution lifts the lid on lending without taking on unacceptable risk. Over the last year, commentators have witnessed a rising demand for greater levels of security from banks’ clients to avoid facing caps on their credit limits. Demica’s research showed that 61% (UK 57%,  France 64% and Germany 63%) of European firms had experienced this, recognising that certain banks are unwilling to extend credit unless businesses can offer stable assets such as trade receivables as security.

Demica CEO Phillip Kerle comments: “Scarcity of traditional credit has become a real problem over the last two years. If European firms are to raise finance successfully in the future, the focus will have to be taken off liquid assets. Trade receivables are leading the way as invoice debt is seen to be a high quality security and therefore has the ability to improve access to credit significantly.

“Astute firms are finding ways around the current liquidity crisis by expanding the level of finance raised on the security of their trade receivables. These lines of finance have the additional benefit of being less complex than other transactions and although, to a certain extent, they remain complicated, they are relatively easy to monitor and therefore incur less risk. Specialist technology-based services are available that automate these processes and provide regular monitoring and reporting of the asset base. We can expect take-up of such services to soar over the next year. “

For further press information, please contact:

Marc Gossage – marc@lindsellmarketing.com – +44 (0)207 402 0510

Paul Lindsell – paul@lindsellmarketing.com – +44 (0)207 402 0510

About Demica
Demica Limited is a market leading provider of specialised working capital solutions providing consulting, advisory and technology services to a diverse range of multi-national clients. Demica works with the world’s leading banks, private equity sponsors and global corporations to implement innovative solutions to their securitisation and supply chain finance requirements. Demica’s technology is used around the globe running invoice-based transactions on its Citadel® platform. Based in London, Demica is a wholly owned subsidiary of the J.M. Huber Corporation, one of the largest privately held companies in the United States.

For more information, visit www.demica.com