Posts Tagged ‘advertising’

Every company has one.  They’re used on company stationery, websites, collateral, advertising and campaign activity – in short, everywhere associated with the brand in question. That’s right, it’s the trusty old tagline.

If got right, the tagline can be an effective and memorable device that is a true reflection of what your company does and your brand values. If got wrong, it could be the business world’s equivalent of an awful bar-side chat-up line.

While a number of great consumer taglines...

The new Marmite campaign, that is.  This is a brand that has managed to inspire and harness both negative and positive brand associations to its advantage.

Since the '90s, consumers have associated Marmite with the love it or hate it tagline thanks to their ever successful above the line advertising. Today, they have very cleverly extended it to everything they do, including their web presence and CSR activity by offering consumers...

The news last week was full of headlines about how conventional advertising media agencies have been hit – and hit hard – by the recession.

Campaign magazine’s table of the biggest UK media agencies showed eight of the top 10 suffered a drop in billings between 2008 and 2009 – including a more than 10% slump by number one agency MediaCom, a 16.5 % fall by number four Mindshare and a 22.5% plunge by...

Since the demise of IDMF, the Technology for Marketing show has become the trade show to be at – and not just because it seems to be the only truly direct marketing event in the UK at the moment.

Last year saw a turning point in its organisation. The organisers stepped up their game in terms of thought leadership, and this year are offering up to 80 sessions and keynotes from leading industry organisations like...