Posts Tagged ‘brand marketing strategy’

The new Marmite campaign, that is.  This is a brand that has managed to inspire and harness both negative and positive brand associations to its advantage.

Since the '90s, consumers have associated Marmite with the love it or hate it tagline thanks to their ever successful above the line advertising. Today, they have very cleverly extended it to everything they do, including their web presence and CSR activity by offering consumers...

If the ‘noughties’ were the decade of celebrity endorsement, might the ‘teens’ herald a reversal?

The trend has already started with companies turning to everyday employees to promote the brand rather than expensive famous faces. High street banks are an obvious example (although, ironically, the gurning Halifax Howard has now become a minor celebrity in his own right).

Then, of course, there have been the major brand embarrassments. Tiger Woods, John Terry, Ashley Cole – all previously lending their name and...

Are you developing new services or products? Rebranding your business? Merging another organisation into yours? Acquiring a new business? Needing to improve staff media performance? Or rethinking your marketing strategy?

For any organisation undergoing some form of change it can be difficult to get a clear idea of how to effectively adapt strategies to suit changing market requirements.

Lindsell Marketing works with companies across Europe to provide Strategic Research and Consultancy service that allow them to develop strategies...