If you’re still in the throws of planning and willing to adapt to market movements, this vlog is a must watch.

Enjoy and have a very Merry Christmas and wish you a prosperous New Year!

]]> http://www.lindsellmarketing.com/index.php/we-think/vlog-top-marketing-tips-for-2011/feed 0 http://www.lindsellmarketing.com/index.php/we-think/love-it http://www.lindsellmarketing.com/index.php/we-think/love-it#comments Mon, 22 Mar 2010 14:35:49 +0000 Dina Morton http://www.lindsellmarketing.com/?p=475 The new Marmite campaign, that is.  This is a brand that has managed to inspire and harness both negative and positive brand associations to its advantage.

Since the ’90s, consumers have associated Marmite with the love it or hate it tagline thanks to their ever successful above the line advertising. Today, they have very cleverly extended it to everything they do, including their web presence and CSR activity by offering consumers free Horrid Henry audio books in association with Reading for Life when they buy their jars of Marmite.

This is a great example of how you can marry interesting and fresh content with existing strong brand messaging.  Keep up the good work, Marmite.  We’d welcome any ‘samples’ you might want to send through to the Lindsell office … but perhaps not the Marmite flavoured washing powder.

The trend has already started with companies turning to everyday employees to promote the brand rather than expensive famous faces. High street banks are an obvious example (although, ironically, the gurning Halifax Howard has now become a minor celebrity in his own right).

Then, of course, there have been the major brand embarrassments. Tiger Woods, John Terry, Ashley Cole – all previously lending their name and face to at least one product in between their extra-curricular activities.

Surely, any clear-thinking marketing managers will now think twice about the relative benefits of celebrity endorsement. Perhaps there will be a swing back to true creativity – where it’s the message and the image that sells, rather than the face.

For any organisation undergoing some form of change it can be difficult to get a clear idea of how to effectively adapt strategies to suit changing market requirements.

Lindsell Marketing works with companies across Europe to provide Strategic Research and Consultancy service that allow them to develop strategies that are based on real market intelligence and trends.

We can help you identify how the market is changing and what direction it is going in, understand what your customers and prospects think of your business and competitors, and advise on the different messages will resonate with your target audience.

The result is a clearer picture of the marketplace that enables your business to adapt itself successfully to change.

Our core services include:

• Stakeholder surveys: customers, prospects, employees, the media.
• Market analysis
• Competitor analysis
• Media training delivered by senior PR professionals
• Strategic marketing consultancy
• Value proposition development & high-level messaging

To find out more and discuss your needs, get in touch.