Every company has one. They’re used on company stationery, websites, collateral, advertising and campaign activity – in short, everywhere associated with the brand in question. That’s right, it’s the trusty old tagline.
If got right, the tagline can be an effective and memorable device that is a true reflection of what your company does and your brand values. If got wrong, it could be the business world’s equivalent of an awful bar-side chat-up line.
While a number of great consumer taglines...