Posts Tagged ‘communications marketing’

Research reveals consumers happy to give personal information to companies if it means their overall experience with that brand is...

 

I booked a well-deserved holiday this month and conducted all of my destination research online. How antiquated the thought of browsing through dog-eared brochures in a High St. travel agency now feels. Online I was able to search on price and location, view videos of possible accommodation, read reviews from other travellers – everything but dip a toe in the pool.

However, one common niggle kept distracting me like a persistent Mediterranean mosquito. Too many websites offered inadequate translations.

The language...

The news last week was full of headlines about how conventional advertising media agencies have been hit – and hit hard – by the recession.

Campaign magazine’s table of the biggest UK media agencies showed eight of the top 10 suffered a drop in billings between 2008 and 2009 – including a more than 10% slump by number one agency MediaCom, a 16.5 % fall by number four Mindshare and a 22.5% plunge by...

Effective publicity is not about sending press releases to as many journalists as possible.

Your story needs to be well written, with clear messages and talking the reader’s language.  It needs to be crafted to appeal to vertical media – those industries which you want to actively reach and sell to.  And finally it needs to be handled by an experienced team of media professionals who understand the importance of real journalist relationships and hand placing each...

Do you want to reach the real influencers? The decision makers whose opinion can either make a deal happen or partners who have access to a vast pool of prospects? With so much competition and busy influencers with little time spare, this isn’t as easy as it sounds.

Lindsell Marketing’s content rich approach to Analyst Relations and Events means that you can make the most out of the ‘air time’ you have with these influencers. By identifying...

The internet is a rapidly developing communication tool.  Not only is there a vast amount of information out there but it is in multiple formats: blogs, twitter, videos, podcasts, targeted emails, digital newsletters and more.  This presents a twofold challenge for marketers; how to keep content fresh and stand out from the crowd?

Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels...

The art of search engine optimisation lies in understanding how prospects in your marketplace look for companies like yours.  While there are many specialist agencies out there, few service providers actually take the time to immerse themselves in your business and understand what makes your prospects tick.

Lindsell Marketing’s approach to content rich SEO is different.  Our knowledge of the vertical markets means that we have a thorough understanding of your prospects’ industries and the language used. ...

You can make your content rich communications work harder and generate real leads by integrating thought leadership materials into your marketing campaigns.  The success of this strategy lies in working with a partner who can deliver all the elements of an integrated campaign so that the right message goes to the right person at the right time.

Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation.  An effective...

Are you developing new services or products? Rebranding your business? Merging another organisation into yours? Acquiring a new business? Needing to improve staff media performance? Or rethinking your marketing strategy?

For any organisation undergoing some form of change it can be difficult to get a clear idea of how to effectively adapt strategies to suit changing market requirements.

Lindsell Marketing works with companies across Europe to provide Strategic Research and Consultancy service that allow them to develop strategies...