Lindsell Marketing » content creation

Vlog: Content is King

Paul Lindsell — Thu, 02 Dec 2010 11:24:19 +0000

Do you think content is king? And how do you cope with the content hungry machine of the web? Paul discusses the importance of content as the central and binding element for marketing campaigns. Why is content so powerful and what real difference can it make to your marketing campaigns? Learn more by watching the short video below.

Content rich Digital Communications

admin — Sat, 02 Jan 2010 12:22:17 +0000

The internet is a rapidly developing communication tool. Not only is there a vast amount of information out there but it is in multiple formats: blogs, twitter, videos, podcasts, targeted emails, digital newsletters and more. This presents a twofold challenge for marketers; how to keep content fresh and stand out from the crowd?

Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels out there. We create blogs, e-bulletins, video scripts and presentations which are thought provoking and contain consistent and relevant messages across all online channels.

The result is that your company stands out in a crowded online marketplace whilst making the most out of each digital communication channel with hard hitting, relavant messages for your target audience.

What is the Lindsell difference?

We understand the different online channels and can develop strategies and messages to fit the digital communication
We understand the marketplace you operate in and the industries that you want to sell to
We have an experienced team of copywriters
We develop thought leadership materials branded to you that can be adapted for all digital communications
You can trust us to take it off your hands.

What does content rich Digital Communications include?

Fresh content in a digestible format for your website, blogs, e-newsletters, videos, and social media outlets
Recommendations on frequencies, messaging and media
Up-to-date content through third party news sourcing and editing
Content tailoring for each digital channel.

At Lindsell Marketing, we know that the proof is in the eating. If you’re hungry to find out how we do this, read a selection of our case studies.

Content rich Sales Collateral

admin — Thu, 31 Dec 2009 12:24:14 +0000

Picture this: you’re with a prospect, listening to their business needs, trying to convey how your service or product is the right solution for them and that you understand the challenges they face. But how do you leave them with a positive impression of all you’ve covered in this meeting?

The answer is simple – content rich Sales Collateral. By arming your sales people with intelligently produced white papers, guides, and brochures, you can provide sales collateral that identifies your organisation with the solution to the prospect’s problem.

Lindsell Marketing creates powerful sales tools that are used to keep sales people up to date with vertical market movements to enhance their knowledge for sales meetings and develop content rich sales collateral that make an impact with prospects, even after a sales meeting.

What is the Lindsell difference?

We understand the markets your prospects and customers operate in
We create collateral that speak the customer’s language
You can trust us to take it off your hands.

What does content rich Sales Collateral include?

Turning content into interesting collateral
The Instant Expert – an online sales tool that allows sales people to find out the latest developments in a target industry. This tool takes the sweat out of sales meeting preparation.
Internal newsletters and collateral to support staff education programmes.
Create brochures, guides, white papers, case studies, ‘top ten tips’ sheets – all these are branded to you and identify the challenges and solutions to your customers’ points of pain.

At Lindsell Marketing, we know that the proof is in the eating. If you’re hungry to find out how we do this, read a selection of our case studies.

Content rich Marketing Campaigns

admin — Wed, 30 Dec 2009 12:25:09 +0000

You can make your content rich communications work harder and generate real leads by integrating thought leadership materials into your marketing campaigns. The success of this strategy lies in working with a partner who can deliver all the elements of an integrated campaign so that the right message goes to the right person at the right time.

Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation. An effective campaign will have: strong messaging written in the customer’s language, accurate data and intelligent data analysis for effective targeting, design that impacts and is relevant to the content, quality execution platforms to deliver the campaigns, and finally, campaign analysis to identify how the campaign performed and the lessons learnt.

Lindsell Marketing can deliver all this and more, helping organisations to enrich their marketing campaigns and generate real leads.

What is the Lindsell difference?

We immerse ourselves in your organisation and understand the markets your prospects and customers operate in
We create campaigns that speak the customer’s language
We can build and deliver an integrated lead generation machine that
We can drive web traffic through the development of content rich newsletters, mail shots with white paper access, to name a few.
We ensure that messaging is integrated and consistent across all communication channels with the customer (web, PR, email, newsletters)
You can trust us to take it off your hands.

What does content rich Marketing Campaigns include?

Building effective marketing databases
Market profiling
Generate original content to suit tactical campaign themes
Matching right content with the right customer profile
Campaign creative and execution
Campaign analysis to gauge ROI and feed back successes and lessons learnt.

At Lindsell Marketing, we know that the proof is in the eating. If you’re hungry to find out how we do this, read a selection of our case studies.