Posts Tagged ‘CRM’

At least, that’s the conclusion to be reached if the media reaction to the recent survey on marketing budgets by our sister company, MindMetre, is anything to go by. Pushing against the incessant tide of economic despondency, MindMetre’s results indicate a dramatic upsurge in the proportion of companies planning on increasing their marketing budgets in 2012, suggesting that business confidence amongst British firms is, in fact, on the rise.

The immediate and widespread coverage the story received – starting with...

Research reveals consumers happy to give personal information to companies if it means their overall experience with that brand is...

Since the demise of IDMF, the Technology for Marketing show has become the trade show to be at – and not just because it seems to be the only truly direct marketing event in the UK at the moment.

Last year saw a turning point in its organisation. The organisers stepped up their game in terms of thought leadership, and this year are offering up to 80 sessions and keynotes from leading industry organisations like...

If the ‘noughties’ were the decade of celebrity endorsement, might the ‘teens’ herald a reversal?

The trend has already started with companies turning to everyday employees to promote the brand rather than expensive famous faces. High street banks are an obvious example (although, ironically, the gurning Halifax Howard has now become a minor celebrity in his own right).

Then, of course, there have been the major brand embarrassments. Tiger Woods, John Terry, Ashley Cole – all previously lending their name and...