Research reveals consumers happy to give personal information to companies if it means their overall experience with that brand is...
Research reveals consumers happy to give personal information to companies if it means their overall experience with that brand is...
So you're a major national and international telecoms company and you've recently had an incident at one of your exchanges that is affecting both telephone and broadband lines. Here a few tips on what not to do.
Right now unfolding before our very eyes is a classic example of a major PR and customer communications disaster that is spinning out of control largely because the company in question, Toyota, waited until it was far too late before admitting that there was any problem at all and taking action.
First there was the issue of the apparently defective accelerators that led to lawsuits in the US and, splashed across the global media, the heart-wrenching...