Posts Tagged ‘digital’

As the frenzied election of 2010 reached full swing, it was heralded as a campaign taking shape unlike any other – or at least that was different from any national political contest in recent history. With the spectre of a ‘hung’ parliament and the raised profile of the third party and its ascendant leader, it certainly was distinct from recent election campaigns.

What really helped make the campaign unique was the role of media – but the new-style media coverage...

When Gordon Brown shot the starting gun on the election last week, there were many questions and few answers surrounding the campaign, as Paul Lindsell, our managing director, noted in his blog.

One talking point that has emerged so far is that just about everyone involved in the UK election industry – you know, those politicians, party activists, journalists, PRs, ad agency mad men, pollsters, quiz-show comedians and assorted pundits who live for the big campaign...

Since the demise of IDMF, the Technology for Marketing show has become the trade show to be at – and not just because it seems to be the only truly direct marketing event in the UK at the moment.

Last year saw a turning point in its organisation. The organisers stepped up their game in terms of thought leadership, and this year are offering up to 80 sessions and keynotes from leading industry organisations like...