Posts Tagged ‘digital marketing’

When Gordon Brown shot the starting gun on the election last week, there were many questions and few answers surrounding the campaign, as Paul Lindsell, our managing director, noted in his blog.

One talking point that has emerged so far is that just about everyone involved in the UK election industry – you know, those politicians, party activists, journalists, PRs, ad agency mad men, pollsters, quiz-show comedians and assorted pundits who live for the big campaign...

The news last week was full of headlines about how conventional advertising media agencies have been hit – and hit hard – by the recession.

Campaign magazine’s table of the biggest UK media agencies showed eight of the top 10 suffered a drop in billings between 2008 and 2009 – including a more than 10% slump by number one agency MediaCom, a 16.5 % fall by number four Mindshare and a 22.5% plunge by...

The internet is a rapidly developing communication tool.  Not only is there a vast amount of information out there but it is in multiple formats: blogs, twitter, videos, podcasts, targeted emails, digital newsletters and more.  This presents a twofold challenge for marketers; how to keep content fresh and stand out from the crowd?

Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels...

The art of search engine optimisation lies in understanding how prospects in your marketplace look for companies like yours.  While there are many specialist agencies out there, few service providers actually take the time to immerse themselves in your business and understand what makes your prospects tick.

Lindsell Marketing’s approach to content rich SEO is different.  Our knowledge of the vertical markets means that we have a thorough understanding of your prospects’ industries and the language used. ...

You can make your content rich communications work harder and generate real leads by integrating thought leadership materials into your marketing campaigns.  The success of this strategy lies in working with a partner who can deliver all the elements of an integrated campaign so that the right message goes to the right person at the right time.

Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation.  An effective...