Since the demise of IDMF, the Technology for Marketing show has become the trade show to be at – and not just because it seems to be the only truly direct marketing event in the UK at the moment.
Last year saw a turning point in its organisation. The organisers stepped up their game in terms of thought leadership, and this year are offering up to 80 sessions and keynotes from leading industry organisations like...
Posts Tagged ‘direct marketing’
Show and tell
Written by: Dina Morton on Monday, February 22nd, 2010Is Bellwether revelant?
Written by: Paul Lindsell on Tuesday, January 26th, 2010“Marketing budgets are still in decline but optimism and confidence is growing according to the latest IPA/BDO Bellwether report. So says Marketing Week’s report on the latest prognosis on our industry. DM and online are up. All else is down. Yet is the main statistical survey on marketing’s barometer becoming rapidly redundant?
If we keep the analysis of the marketing industry’s health focused on traditional silos, then we will learn nothing. What does the category of...