Customer insight firm GI Insight reveals that 47% of UK consumers visit a company website because of marketing that came through the post
Latest research by database and loyalty marketing specialist GI Insight reveals that just under half of UK consumers are driven to visit a company website by an item of direct mail. Despite the growth of email and proliferation of other digital channels, the research shows that online traffic is largely driven by direct mail, with 47% of...
Research reveals consumers happy to give personal information to companies if it means their overall experience with that brand is...
Research from database marketing firm GI Insight reveals 72% of shoppers browse online but many still buy in...
Since the demise of IDMF, the Technology for Marketing show has become the trade show to be at – and not just because it seems to be the only truly direct marketing event in the UK at the moment.
Last year saw a turning point in its organisation. The organisers stepped up their game in terms of thought leadership, and this year are offering up to 80 sessions and keynotes from leading industry organisations like...
“Marketing budgets are still in decline but optimism and confidence is growing according to the latest IPA/BDO Bellwether report. So says Marketing Week’s report on the latest prognosis on our industry. DM and online are up. All else is down. Yet is the main statistical survey on marketing’s barometer becoming rapidly redundant?
If we keep the analysis of the marketing industry’s health focused on traditional silos, then we will learn nothing. What does the category of...
