Posts Tagged ‘DMA’


The Marketing Lobby – Time for Change

Written by: on Monday, March 1st, 2010

Most industries are well organised to have their interests effectively represented to parliament, government and the EU.  Chemicals, pharmaceuticals, utilities, retail, telecoms, the much vilified banking sector...  it is difficult to think of an industry that does not have its trade association robustly ensuring that its collective voice is heard in the halls of power.  Except, that is, the marketing industry.

Our sector seems to have an extraordinary propensity for internicine squabbles, and a...

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