Hugh Filman introduces new client i-Mego - an Asian company that make funky audio accessories. Hugh discusses what it's like to work for a 'youth' oriented brand and how important it is to have input from across the company for effective targeting and content generation. Targeting both consumers and distributors, this exciting campaign has lots of different elements to it, with a strong emphasis on social media, press relations, database building and digital marketing. Check out this video to...
Posts Tagged ‘i-Mego’
Audio brand i-Mego launches online competition for unsigned bands
TopTrakz promotion aims to create buzz among artists and fans and highlight headphone makers’ connection with music scene
(London and Hong Kong) i-Mego, the global headphone brand, is launching a major new competition this August – the TopTrakz Challenge – to showcase the best talent amongst unsigned bands in Europe. The competition is being supported by PR and online activity, including social media.
This is the first session in the new i-MegoTopTrakz competition series, beginning on 1st September 2010. Unsigned...