If you’re still in the throws of planning and willing to adapt to market movements, this vlog is a must watch.

Enjoy and have a very Merry Christmas and wish you a prosperous New Year!

]]> http://www.lindsellmarketing.com/index.php/we-think/vlog-top-marketing-tips-for-2011/feed 0 http://www.lindsellmarketing.com/index.php/we-think/is-bellwether-relevant http://www.lindsellmarketing.com/index.php/we-think/is-bellwether-relevant#comments Tue, 26 Jan 2010 18:22:27 +0000 Paul Lindsell http://www.kb-client-preview.co.uk/lindsell_marketing/?p=364 “Marketing budgets are still in decline but optimism and confidence is growing according to the latest IPA/BDO Bellwether report.  So says Marketing Week’s report on the latest prognosis on our industry.  DM and online are up.  All else is down.  Yet is the main statistical survey on marketing’s barometer becoming rapidly redundant?

If we keep the analysis of the marketing industry’s health focused on traditional silos, then we will learn nothing.  What does the category of direct marketing now mean?  Is a DM campaign that drives web traffic categorised as direct marketing, or online?  How do we compartmentalise an online campaign that is designed to pull people into an event?

The task is not an easy one.  The various traditional marketing techniques are being combined in many interesting and productive ways.  Few of which fit neatly into Bellwether categories.  Does that mean that Bellwether’s measurement is redundant?  No.  But the barometer of our industry needs to morph with the times, at least with some covering notes about these imaginative media combinations.

In truth, marketing and sales are the recognisable big categories that are coming together.  Indeed, a PR campaign now may be the principal driver of a sales initiative.  Too long have silos of technique determined how we are measured.  And this does not help professional buyers understand how they can really be benefiting from our services.