Posts Tagged ‘marketing’

Social media has become an obsession.  I feel as if the media has gone mad about it, with articles being published here, there and everywhere analysing the 'power of social media'.  Well I stumbled (via a social media recommend) across a neat little video that explains all this far more effectively than any of the articles or blogs I've read, whilst also showing us how it has become the centre of the regular...

Hugh Filman introduces new client i-Mego - an Asian company that make funky audio accessories.  Hugh discusses what it's like to work for a 'youth' oriented brand and how important it is to have input from across the company for effective targeting and content generation.   Targeting both consumers and distributors, this exciting campaign has lots of different elements to it, with a strong emphasis on social media, press relations, database building and digital marketing.  Check out this video to...

So election fever has begun in earnest today.  Given the way vulnerable seat boundaries now lie, it may well go to the wire on May 6th, with the Conservatives having more of a battle than they'd originally thought.  Personally, I won't be deciding which way to vote until the last minute.  But Labour certainly seem to have missed a trick in one respect - the business vote.  We'll are in the process of launching a new piece of national business...

The news last week was full of headlines about how conventional advertising media agencies have been hit – and hit hard – by the recession.

Campaign magazine’s table of the biggest UK media agencies showed eight of the top 10 suffered a drop in billings between 2008 and 2009 – including a more than 10% slump by number one agency MediaCom, a 16.5 % fall by number four Mindshare and a 22.5% plunge by...

Most industries are well organised to have their interests effectively represented to parliament, government and the EU.  Chemicals, pharmaceuticals, utilities, retail, telecoms, the much vilified banking sector...  it is difficult to think of an industry that does not have its trade association robustly ensuring that its collective voice is heard in the halls of power.  Except, that is, the marketing industry.

Our sector seems to have an extraordinary propensity for internicine squabbles, and a...

Since the demise of IDMF, the Technology for Marketing show has become the trade show to be at – and not just because it seems to be the only truly direct marketing event in the UK at the moment.

Last year saw a turning point in its organisation. The organisers stepped up their game in terms of thought leadership, and this year are offering up to 80 sessions and keynotes from leading industry organisations like...

If the ‘noughties’ were the decade of celebrity endorsement, might the ‘teens’ herald a reversal?

The trend has already started with companies turning to everyday employees to promote the brand rather than expensive famous faces. High street banks are an obvious example (although, ironically, the gurning Halifax Howard has now become a minor celebrity in his own right).

Then, of course, there have been the major brand embarrassments. Tiger Woods, John Terry, Ashley Cole – all previously lending their name and...