At least, that’s the conclusion to be reached if the media reaction to the recent survey on marketing budgets by our sister company, MindMetre, is anything to go by. Pushing against the incessant tide of economic despondency, MindMetre’s results indicate a dramatic upsurge in the proportion of companies planning on increasing their marketing budgets in 2012, suggesting that business confidence amongst British firms is, in fact, on the rise.
The immediate and widespread coverage the story received – starting with...