]]> http://www.lindsellmarketing.com/index.php/we-think/vlog-content-is-king/feed 0 http://www.lindsellmarketing.com/index.php/we-think/love-it http://www.lindsellmarketing.com/index.php/we-think/love-it#comments Mon, 22 Mar 2010 14:35:49 +0000 Dina Morton http://www.lindsellmarketing.com/?p=475 The new Marmite campaign, that is.  This is a brand that has managed to inspire and harness both negative and positive brand associations to its advantage.

Since the ’90s, consumers have associated Marmite with the love it or hate it tagline thanks to their ever successful above the line advertising. Today, they have very cleverly extended it to everything they do, including their web presence and CSR activity by offering consumers free Horrid Henry audio books in association with Reading for Life when they buy their jars of Marmite.

This is a great example of how you can marry interesting and fresh content with existing strong brand messaging.  Keep up the good work, Marmite.  We’d welcome any ‘samples’ you might want to send through to the Lindsell office … but perhaps not the Marmite flavoured washing powder.

Your story needs to be well written, with clear messages and talking the reader’s language.  It needs to be crafted to appeal to vertical media – those industries which you want to actively reach and sell to.  And finally it needs to be handled by an experienced team of media professionals who understand the importance of real journalist relationships and hand placing each story.

Lindsell Marketing’s content rich approach to Press Relations delivers all these things and more. Through the development of market research that is branded to your organisation, we create research reports and white papers that are of interest to your target market and the media. The result is a PR programme that supports commercial efforts and positions your organisation as a thought leader.

What is the Lindsell difference?

• We understand the marketplace you operate in and the industries that you want to sell to
• We have an experienced team of media professionals
• We develop thought leadership materials branded to you
• We understand the developing nature of online media and the right balance between offline and online coverage for your organisation
• You can trust us to take it off your hands.

What does content rich Press Relations include?

• Targeted coverage in vertical, trade, national, broadcast media
• Optimised coverage for the web
• Hand placement of stories
• Centralised press relations delivered throughout EMEA in the local language
• All the content for successful media relations including: press releases, case studies, white papers, research reports, award entries.
• Thought leadership materials that can be repurposed across all marketing channels for campaign and lead generation activity.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

Lindsell Marketing’s content rich approach to Analyst Relations and Events means that you can make the most out of the ‘air time’ you have with these influencers. By identifying key issues that affect your target market and creating real market research that brings a new perspective on these issues, we can generate content that is a central interest to analysts and C-Level influencers.

The results are effective analyst relations and engaging speaking opportunities where high level contacts sit up and take notice of you.

What is the Lindsell difference?

• We understand which analysts and events are key to your market
• We undertake thorough market analyses, giving us the edge when it come to understanding your marketplace and the industries that you want to sell to
• We develop thought leadership materials branded to you
• You can trust us to take it off your hands.

What does content rich Analyst Relations and Events include?

• Identifying key analysts and selling-in your products/services for inclusion in their industry reports
• Arranging analyst meetings
• Briefing spokespeople on how to position the wider picture and your company as a thought leader
• Opening up speaking opportunities at key industry events
• Events speeches and presentations.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels out there. We create blogs, e-bulletins, video scripts and presentations which are thought provoking and contain consistent and relevant messages across all online channels.

The result is that your company stands out in a crowded online marketplace whilst making the most out of each digital communication channel with hard hitting, relavant messages for your target audience.

What is the Lindsell difference?

• We understand the different online channels and can develop strategies and messages to fit the digital communication
• We understand the marketplace you operate in and the industries that you want to sell to
• We have an experienced team of copywriters
• We develop thought leadership materials branded to you that can be adapted for all digital communications
• You can trust us to take it off your hands.

What does content rich Digital Communications include?

• Fresh content in a digestible format for your website, blogs, e-newsletters, videos, and social media outlets
• Recommendations on frequencies, messaging and media
• Up-to-date content through third party news sourcing and editing
• Content tailoring for each digital channel.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

Lindsell Marketing’s approach to content rich SEO is different.  Our knowledge of the vertical markets means that we have a thorough understanding of your prospects’ industries and the language used.  The result is an SEO strategy which identifies the keywords that will drive hot prospects to you online.  Integrate this tool with your digital communications strategy and you get a powerful online presence that generates real leads.

What is the Lindsell difference?

• Our understanding of the marketplace you operate in and the industries that you want to sell to mean that we can identify, analyse and recommend the key terms used by your prospects
• We have dedicated research and senior marketing consultants to develop your SEO strategy
• We develop thought leadership materials that can incorporate key metadata to give you a joined up approach to SEO and digital communications and increase your online presence effectively
• You can trust us to take it off your hands.

What does content rich SEO include?

• Marketplace and keyword analysis
• Competitor metadata analysis
• Strategy recommendations and testing
• Advice on how to repurpose this knowledge for marketing campaigns, both on and offline.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation.  An effective campaign will have: strong messaging written in the customer’s language, accurate data and intelligent data analysis for effective targeting, design that impacts and is relevant to the content, quality execution platforms to deliver the campaigns, and finally, campaign analysis to identify how the campaign performed and the lessons learnt.

Lindsell Marketing can deliver all this and more, helping organisations to enrich their marketing campaigns and generate real leads.

What is the Lindsell difference?

• We immerse ourselves in your organisation and understand the markets your prospects and customers operate in
• We create campaigns that speak the customer’s language
• We can build and deliver an integrated lead generation machine that
• We can drive web traffic through the development of content rich newsletters, mail shots with white paper access, to name a few.
• We ensure that messaging is integrated and consistent across all communication channels with the customer (web, PR, email, newsletters)
• You can trust us to take it off your hands.

What does content rich Marketing Campaigns include?

• Building effective marketing databases
• Market profiling
• Generate original content to suit tactical campaign themes
• Matching right content with the right customer profile
• Campaign creative and execution
• Campaign analysis to gauge ROI and feed back successes and lessons learnt.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

For any organisation undergoing some form of change it can be difficult to get a clear idea of how to effectively adapt strategies to suit changing market requirements.

Lindsell Marketing works with companies across Europe to provide Strategic Research and Consultancy service that allow them to develop strategies that are based on real market intelligence and trends.

We can help you identify how the market is changing and what direction it is going in, understand what your customers and prospects think of your business and competitors, and advise on the different messages will resonate with your target audience.

The result is a clearer picture of the marketplace that enables your business to adapt itself successfully to change.

Our core services include:

• Stakeholder surveys: customers, prospects, employees, the media.
• Market analysis
• Competitor analysis
• Media training delivered by senior PR professionals
• Strategic marketing consultancy
• Value proposition development & high-level messaging

To find out more and discuss your needs, get in touch.