“Marketing budgets are still in decline but optimism and confidence is growing according to the latest IPA/BDO Bellwether report. So says Marketing Week’s report on the latest prognosis on our industry. DM and online are up. All else is down. Yet is the main statistical survey on marketing’s barometer becoming rapidly redundant?
If we keep the analysis of the marketing industry’s health focused on traditional silos, then we will learn nothing. What does the category of...