If you’re still in the throws of planning and willing to adapt to market movements, this vlog is a must watch.

Enjoy and have a very Merry Christmas and wish you a prosperous New Year!

]]> http://www.lindsellmarketing.com/index.php/we-think/vlog-top-marketing-tips-for-2011/feed 0 http://www.lindsellmarketing.com/index.php/what-we-do/content-rich-digital-communications http://www.lindsellmarketing.com/index.php/what-we-do/content-rich-digital-communications#comments Sat, 02 Jan 2010 12:22:17 +0000 admin http://www.kb-client-preview.co.uk/lindsell_marketing/?p=12 The internet is a rapidly developing communication tool.  Not only is there a vast amount of information out there but it is in multiple formats: blogs, twitter, videos, podcasts, targeted emails, digital newsletters and more.  This presents a twofold challenge for marketers; how to keep content fresh and stand out from the crowd?

Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels out there. We create blogs, e-bulletins, video scripts and presentations which are thought provoking and contain consistent and relevant messages across all online channels.

The result is that your company stands out in a crowded online marketplace whilst making the most out of each digital communication channel with hard hitting, relavant messages for your target audience.

What is the Lindsell difference?

• We understand the different online channels and can develop strategies and messages to fit the digital communication
• We understand the marketplace you operate in and the industries that you want to sell to
• We have an experienced team of copywriters
• We develop thought leadership materials branded to you that can be adapted for all digital communications
• You can trust us to take it off your hands.

What does content rich Digital Communications include?

• Fresh content in a digestible format for your website, blogs, e-newsletters, videos, and social media outlets
• Recommendations on frequencies, messaging and media
• Up-to-date content through third party news sourcing and editing
• Content tailoring for each digital channel.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

Lindsell Marketing’s approach to content rich SEO is different.  Our knowledge of the vertical markets means that we have a thorough understanding of your prospects’ industries and the language used.  The result is an SEO strategy which identifies the keywords that will drive hot prospects to you online.  Integrate this tool with your digital communications strategy and you get a powerful online presence that generates real leads.

What is the Lindsell difference?

• Our understanding of the marketplace you operate in and the industries that you want to sell to mean that we can identify, analyse and recommend the key terms used by your prospects
• We have dedicated research and senior marketing consultants to develop your SEO strategy
• We develop thought leadership materials that can incorporate key metadata to give you a joined up approach to SEO and digital communications and increase your online presence effectively
• You can trust us to take it off your hands.

What does content rich SEO include?

• Marketplace and keyword analysis
• Competitor metadata analysis
• Strategy recommendations and testing
• Advice on how to repurpose this knowledge for marketing campaigns, both on and offline.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

The answer is simple – content rich Sales Collateral.  By arming your sales people with intelligently produced white papers, guides, and brochures, you can provide sales collateral that identifies your organisation with the solution to the prospect’s problem.

Lindsell Marketing creates powerful sales tools that are used to keep sales people up to date with vertical market movements to enhance their knowledge for sales meetings and develop content rich sales collateral that make an impact with prospects, even after a sales meeting.

What is the Lindsell difference?

• We understand the markets your prospects and customers operate in
• We create collateral that speak the customer’s language
• You can trust us to take it off your hands.

What does content rich Sales Collateral include?

• Turning content into interesting collateral
• The Instant Expert – an online sales tool that allows sales people to find out the latest developments in a target industry. This tool takes the sweat out of sales meeting preparation.
• Internal newsletters and collateral to support staff education programmes.
• Create brochures, guides, white papers, case studies, ‘top ten tips’ sheets – all these are branded to you and identify the challenges and solutions to your customers’ points of pain.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation.  An effective campaign will have: strong messaging written in the customer’s language, accurate data and intelligent data analysis for effective targeting, design that impacts and is relevant to the content, quality execution platforms to deliver the campaigns, and finally, campaign analysis to identify how the campaign performed and the lessons learnt.

Lindsell Marketing can deliver all this and more, helping organisations to enrich their marketing campaigns and generate real leads.

What is the Lindsell difference?

• We immerse ourselves in your organisation and understand the markets your prospects and customers operate in
• We create campaigns that speak the customer’s language
• We can build and deliver an integrated lead generation machine that
• We can drive web traffic through the development of content rich newsletters, mail shots with white paper access, to name a few.
• We ensure that messaging is integrated and consistent across all communication channels with the customer (web, PR, email, newsletters)
• You can trust us to take it off your hands.

What does content rich Marketing Campaigns include?

• Building effective marketing databases
• Market profiling
• Generate original content to suit tactical campaign themes
• Matching right content with the right customer profile
• Campaign creative and execution
• Campaign analysis to gauge ROI and feed back successes and lessons learnt.

At Lindsell Marketing, we know that the proof is in the eating.  If you’re hungry to find out how we do this, read a selection of our case studies.

For any organisation undergoing some form of change it can be difficult to get a clear idea of how to effectively adapt strategies to suit changing market requirements.

Lindsell Marketing works with companies across Europe to provide Strategic Research and Consultancy service that allow them to develop strategies that are based on real market intelligence and trends.

We can help you identify how the market is changing and what direction it is going in, understand what your customers and prospects think of your business and competitors, and advise on the different messages will resonate with your target audience.

The result is a clearer picture of the marketplace that enables your business to adapt itself successfully to change.

Our core services include:

• Stakeholder surveys: customers, prospects, employees, the media.
• Market analysis
• Competitor analysis
• Media training delivered by senior PR professionals
• Strategic marketing consultancy
• Value proposition development & high-level messaging

To find out more and discuss your needs, get in touch.