Posts Tagged ‘sales materials’


Lost in Translation

Written by: on Tuesday, April 20th, 2010

 

I booked a well-deserved holiday this month and conducted all of my destination research online. How antiquated the thought of browsing through dog-eared brochures in a High St. travel agency now feels. Online I was able to search on price and location, view videos of possible accommodation, read reviews from other travellers – everything but dip a toe in the pool.

However, one common niggle kept distracting me like a persistent Mediterranean mosquito. Too many websites offered inadequate translations.

The language...

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Content rich Sales Collateral

Sales Collateral

Picture this: you’re with a prospect, listening to their business needs, trying to convey how your service or product is the right solution for them and that you understand the challenges they face. But how do you leave them with a positive impression of all you’ve covered in this meeting?

The answer is simple – content rich Sales Collateral.  By arming your sales people with intelligently produced white papers, guides, and brochures, you can provide sales collateral...

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