At least, that’s the conclusion to be reached if the media reaction to the recent survey on marketing budgets by our sister company, MindMetre, is anything to go by. Pushing against the incessant tide of economic despondency, MindMetre’s results indicate a dramatic upsurge in the proportion of companies planning on increasing their marketing budgets in 2012, suggesting that business confidence amongst British firms is, in fact, on the rise.
The immediate and widespread coverage the story received – starting with...
Posts Tagged ‘UK’
No good story goes unnoticed
To really sell the idea of Labour in power, Ed needs a marketable Milibrand
I’m starting to feel sorry for Ed Miliband. Not only did his campaign to end the sale of cut-price Chocolate Oranges fall a bit flat (because clearly the country has no more pressing concerns at present), but rather more worryingly for Ed, the UK public don’t see him as a future PM.
Just last month, YouGov surveyed people on whether they felt Ed looks and sounds like a future Prime Minister. Those polled were given a set of statements and...