Do you think content is king? And how do you cope with the content hungry machine of the web? Paul discusses the importance of content as the central and binding element for marketing campaigns. Why is content so powerful and what real difference can it make to your marketing campaigns? Learn more by watching the short video below.
Tags: content, content creation, content generation, marketing communications strategy, web content, web marketing, white papers
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I booked a well-deserved holiday this month and conducted all of my destination research online. How antiquated the thought of browsing through dog-eared brochures in a High St. travel agency now feels. Online I was able to search on price and location, view videos of possible accommodation, read reviews from other travellers – everything but dip a toe in the pool.
However, one common niggle kept distracting me like a persistent Mediterranean mosquito. Too many websites offered inadequate translations.
The language...
Effective publicity is not about sending press releases to as many journalists as possible.
Your story needs to be well written, with clear messages and talking the reader’s language. It needs to be crafted to appeal to vertical media – those industries which you want to actively reach and sell to. And finally it needs to be handled by an experienced team of media professionals who understand the importance of real journalist relationships and hand placing each...
The internet is a rapidly developing communication tool. Not only is there a vast amount of information out there but it is in multiple formats: blogs, twitter, videos, podcasts, targeted emails, digital newsletters and more. This presents a twofold challenge for marketers; how to keep content fresh and stand out from the crowd?
Lindsell Marketing’s content rich approach to Digital Communications means that we can deliver interesting digital communications that are tailored to the many online channels...
You can make your content rich communications work harder and generate real leads by integrating thought leadership materials into your marketing campaigns. The success of this strategy lies in working with a partner who can deliver all the elements of an integrated campaign so that the right message goes to the right person at the right time.
Lindsell Marketing offers its content rich Marketing Campaigns service to enable a joined up approach to lead generation. An effective...
