We Think …

Welcome to the blog part of our website.  Here you will find the latest musings from the Lindsell team. Feel free to browse and send us your thoughts too.

With reference to the current hoo-hah about CEO's bonuses, I note that: Wayne Rooney allegedly earns £13 million per year; while Yaya Toure apparently earns £11.5 million per year.

This appears to be some way in excess of Steven Hester earnings this year.  Yet no-one is baying for the footballers' blood.  One famous London team's performance this season has led some to bemoan the club's financial prudency and begged for serious money to be spent on expensive players to improve that performance.  Much the same argument is used for high salaries for CEOs who are expected to deliver winning performances.

If a...

I’m starting to feel sorry for Ed Miliband.  Not only did his campaign to end the sale of cut-price Chocolate Oranges fall a bit flat (because clearly the country has no more pressing concerns at present), but rather more worryingly for Ed, the UK public don’t see him as a future PM.

Just last month, YouGov surveyed people on whether they felt Ed looks and sounds like a future Prime Minister. Those polled were given a set of statements and asked ‘Which of these is closest to your view about Ed Miliband?’ Amongst the options were these: ‘He has the right...

So UK banks have fallen behind on 'project Merlin' and have not extended the agreed volumes of credit to SMEs. So what... from both points of view.

The time when SMEs need credit is when the banks lending criteria are squeezed to the point of virtual drought. It's only now the economy is starting to move that banks will once again lend, and even now, not enough. Credit availability is the biggest fueller of economic recovery, but banks will only relax lending criteria once each stage of recovery is seen (retrospectively) to be under way....

Paul Lindsell provides a festive treat for marketers with his three top key tips for your marketing strategy in 2011.  

If you're still in the throws of planning and willing to adapt to market movements, this vlog is a must watch.

Enjoy and have a very Merry Christmas and wish you a prosperous New Year!

Do you think content is king?  And how do you cope with the content hungry machine of the web?  Paul discusses the importance of content as the central and binding element for marketing campaigns.  Why is content so powerful and what real difference can it make to your marketing campaigns?  Learn more by watching the short video below.

Social media has become an obsession.  I feel as if the media has gone mad about it, with articles being published here, there and everywhere analysing the 'power of social media'.  Well I stumbled (via a social media recommend) across a neat little video that explains all this far more effectively than any of the articles or blogs I've read, whilst also showing us how it has become the centre of the regular punter's universe and penetrated every day life.

The central point of this video is how Facebook and the like become...

Hugh Filman introduces new client i-Mego - an Asian company that make funky audio accessories.  Hugh discusses what it's like to work for a 'youth' oriented brand and how important it is to have input from across the company for effective targeting and content generation.   Targeting both consumers and distributors, this exciting campaign has lots of different elements to it, with a strong emphasis on social media, press relations, database building and digital marketing.  Check out this video to see Hugh's demo of the limited edition Heavy Beat Retro headphones and for an explanation of what 'grinding and sliding' means!

In our first video blog, Paul Lindsell discusses the importance of Chinese companies developing strong brands in Europe and provides top tips on how to do this successfully.  As more and more Chinese brands decide to enter European and Western markets, Lindsell Marketing, with its international staff and experience delivering global multi-media communications, tackles the issue of brand communication across continents.  With our knowledge in customer audiences globally and what makes them tick, Lindsell Marketing is able to light the way for Chinese brands looking for a way into western consumer’s homes and hearts.  Watch and enjoy.

The latest research report from Lindsell is out, with Hospital Healthcare Europe already covering the story: click here to have a read.

As ConLib cuts just keep on coming, we thought we'd canvass the opinion of senior managers for their views on essential service areas for the chop. Read a summary of the results

The Autumn season is known for its plethora of industry award ceremonies.  This means that as June comes to a close, the rush to get entries in on time, and to a high standard, becomes a major focus for marketers and PRs across all sectors.

With a track record for successful award entries for our clients - here's a case study example for those interested - we thought we'd share a few tips to help you in your planning for next year.

1. Try to build your case study portfolio throughout the year so you have a selection of well written and already...