So election fever has begun in earnest today. Given the way vulnerable seat boundaries now lie, it may well go to the wire on May 6th, with the Conservatives having more of a battle than they’d originally thought. Personally, I won’t be deciding which way to vote until the last minute. But Labour certainly seem to have missed a trick in one respect – the business vote. We’ll are in the process of launching a new piece of national business research which firmly shows a huge polarity between the Conservatives and Labour when it comes to steering the nation towards economic recovery. The Tories are trusted to do so by twice as many businesses as Labour, who are languishing only a couple of points ahead of the LibDems. This finding should be disseminated amongst consumer opinion watchers – after all, who is better placed to make predictions about economic recovery that the businesses who are themselves striving to move forward?
One sobering thought though. Our survey also found that over 50% of the business population felt none of the political parties could be trusted to manage economic recovery. Politicians of all colours need to get re-engaged with the UK’s wealth creation community, whoever wins on May 6th.
Tags: brand strategy, elections, marketing