Social media has become an obsession. I feel as if the media has gone mad about it, with articles being published here, there and everywhere analysing the ‘power of social media’. Well I stumbled (via a social media recommend) across a neat little video that explains all this far more effectively than any of the articles or blogs I’ve read, whilst also showing us how it has become the centre of the regular punter’s universe and penetrated every day life.
The central point of this video is how Facebook and the like become all consuming. Your friendships and relationships are just as digital as they are ‘real’. The more you use it, the more you propagate it, despite its sometimes negative consequences (queue the girlfriend dumping the central character) .
The one thing that makes this so clever is not actually the video itself but the effect of it. Bearing in mind the point its making, the irony of producing such an effective video on social media platforms, like this video, is that it will inevitably go viral. People will pass it on, show their friends, and yes, blog about it. Therefore, I feel really rather cliché for (a) having found this on a social networking site and (b) for doing what I’m about to do – but as it’s so good, have to share with you. What this does prove however is that video or any other media really does rely on good content and clever concepts for the viral phenomenon to happen.
Watch and enjoy … and if you want to be part of the cliché why not share it too!
Tags: marketing, social media, video marketing, viral marketing, viral video, youtube