Effective publicity is not about sending press releases to as many journalists as possible.
Your story needs to be well written, with clear messages and talking the reader’s language. It needs to be crafted to appeal to vertical media – those industries which you want to actively reach and sell to. And finally it needs to be handled by an experienced team of media professionals who understand the importance of real journalist relationships and hand placing each story.
Lindsell Marketing’s content rich approach to Press Relations delivers all these things and more. Through the development of market research that is branded to your organisation, we create research reports and white papers that are of interest to your target market and the media. The result is a PR programme that supports commercial efforts and positions your organisation as a thought leader.
What is the Lindsell difference?
- We understand the marketplace you operate in and the industries that you want to sell to
- We have an experienced team of media professionals
- We develop thought leadership materials branded to you
- We understand the developing nature of online media and the right balance between offline and online coverage for your organisation
- You can trust us to take it off your hands.
What does content rich Press Relations include?
- Targeted coverage in vertical, trade, national, broadcast media
- Optimised coverage for the web
- Hand placement of stories
- Centralised press relations delivered throughout EMEA in the local language
- All the content for successful media relations including: press releases, case studies, white papers, research reports, award entries.
- Thought leadership materials that can be repurposed across all marketing channels for campaign and lead generation activity.
At Lindsell Marketing, we know that the proof is in the eating. If you’re hungry to find out how we do this, read a selection of our case studies.
Tags: b2b marketing, communications marketing, copywriting agency, London marketing agency, London PR Agency, marcoms, marketing communications strategy, PR Agency, pr and marketing, pr services, public relations agency, web content, white papers