News from Lindsell Marketing and our clients.
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Business keeps hiring, despite dip in confidence
Firms still taking on employees, though outlook not as bright, finds Regus Business Confidence Index
Global businesses are still taking on staff, even though their views on economic growth are not as positive as they were a year ago as over half (64%) of companies say they plan to increase headcount in the next two years. This is despite a downturn in the Regus Business Confidence Index which has slipped 11 over the last six months, down to...
Ready or not?
(London– December2011) – Just under half of businesses globally (45%) do not have a disaster recovery (DR) plan in place for their IT and even more (55%) have no business continuity for their workspace requirements. The catastrophic spate of disasters that occurred in 2011 has driven the issue of DR to the top of boardroom agendas highlighting the huge cost to businesses...
Mail a key part of complex direct marketing mix, driving e-commerce and high street shopping
Customer insight firm GI Insight reveals that 47% of UK consumers visit a company website because of marketing that came through the post
Latest research by database and loyalty marketing specialist GI Insight reveals that just under half of UK consumers are driven to visit a company website by an item of direct mail. Despite the growth of email and proliferation of other digital channels, the research shows that online traffic is largely driven by direct mail, with 47% of...
Global cross-border investment losses on unreclaimed withholding tax hit £10.72 billion
UK investors relinquish more than £1 billion in their rightful returns
A new report from GOAL Group, the leading tax reclamation services specialist, reveals that $17.39 billion (£10.72 billion) of global investors’ rightful returns from their cross-border shares and bonds are likely to be lost from last year’s earnings because withholding tax on dividends and income is not being properly reclaimed. This represents around a quarter of all reclaimable tax on cross-border securities. UK investors chalked up the second highest...
Transactis survey shows the road to customer trust is consumer bliss
Research reveals consumers happy to give personal information to companies if it means their overall experience with that brand is...
UK consumers take truly multi-channel approach to shopping, survey shows
Research from database marketing firm GI Insight reveals 72% of shoppers browse online but many still buy in...
i-Mego announces TopTrakz Challenge winner
UK band beats tough field in judging of Europe-wide music contest as Germany-based singer-songwriter wins surprise second prize
(Hong Kong & London) The judges of the i-Mego TopTrakz Challenge, the new Europe-wide music competition designed to showcase the best talent amongst unsigned European bands, have selected a winner – and an unplanned second-place finisher. The HarringTones from the United Kingdom won for their track Age after a panel of expert judges picked them from a 35-strong shortlist. But the judges...
New research on Voting System Preferences
Get rid of First-past-the-post, says British Electorate
New survey reveals main support is for proportional representation – not represented in forthcoming May referendum
A majority of the British electorate want to get rid of the current First-past-the-Post parliamentary voting system, and replace it either with the Alternative Vote or with Proportional Representation, according to new research from analysts Lindsell Marketing.
In a poll of over 2,000 British adults, just 29% wanted to keep the current voting system,...
Audio brand i-Mego launches online competition for unsigned bands
TopTrakz promotion aims to create buzz among artists and fans and highlight headphone makers’ connection with music scene
(London and Hong Kong) i-Mego, the global headphone brand, is launching a major new competition this August – the TopTrakz Challenge – to showcase the best talent amongst unsigned bands in Europe. The competition is being supported by PR and online activity, including social media.
This is the first session in the new i-MegoTopTrakz competition series, beginning on 1st September 2010. Unsigned...
Hands off Police and Local Government, as well as NHS, say UK company finance managers
Spending cuts need to concentrate on Central Government departments, Quangos and Defence, and leave not just the NHS, but also Police, Local Government and Education largely alone, say Britain’s private sector finance managers, in a new research report from business analysts Lindsell Marketing. Conducted amongst over 1,000 UK company finance professionals, who themselves are having to manage the private sector’s austerity measures, this research contradicts significant aspects of the Chancellor’s budget cutting policies.
Measures to reduce the current public...