Lindsell Marketing

Creating Campaigns

At Lindsell Marketing, we believe that simply to place material in the press, and do nothing more with it, wastes the larger part of its potential value to you. Effective PR will be aligned with your marketing and business development strategy, so it should also be expected to play a proper role in your sales support and sales lead generation activities. As well as using press material in newsletters, website, exhibitions and presentations, we work with our clients to use specific press materials or pieces of coverage as the basis of direct lead-generation campaigns. Coverage or content tailored to specific target industries are particularly powerful in this context, often fuelled by vertical sector specific statistics generated by our survey activity.

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Testimonials

Client Testimonials
"They know their subject matter, they know what they are doing, and they are constantly coming up with extra ideas and initiatives."
Shane Baylis, Managing Director, KDB
"Lindsell Marketing delivers knowledgeable marketing communications services to our exacting service levels. They set our publicity in the wider context of our marketplaces in order to convincingly reach our key target influencers and decision makers"
David Jefferies, Head of Marketing (Europe), Pitney Bowes DMT
"We were looking for an agency that could not only produce and place highly relevant material but also work with us to feed coverage into the lead generation process. Lindsell Marketing is always proactive in suggesting ways of maximising our press activity in our target industry sectors, taking our commercial needs on board and focusing their efforts where it will deliver the greatest value. We have developed a close working relationship with our account team and are confident in their industry expertise and understanding of our business."
Damon Russell, Chief Executive, Telecom Express
"The Lindsell team has an in-depth understanding of our business offering coupled with a detailed knowledge of the industry as a whole. Consequently, they are able to bring fresh, intelligent suggestions to the table. They use their initiative and take a pro-active approach to unearthing and fulfilling press opportunities. Importantly, they are personable and fun to deal with whilst also being thoroughly professional."
Andy Wood, Chief Executive, Total DM
"Lindsell Marketing has played a vital role in helping to transform Group 1 from a document composition company to a CRM support company."
"The company has built up an impressive list of press contacts and has opened doors to important vertical sectors through its press activity. The team is conscientious, knowledgeable and industrious and knows its role inside out."
Andrew Greenyer, VP International Marketing, Group 1

Press Testimonials
"As a journalist, what I demand of a PR agency is a knowledge of the marketing services industry as a whole on top of a clear understanding of their client's business. This enables me to get to the right person with the right questions. It also means the agency can provide me with additional insights and intellectual capital."
"Lindsell Marketing delivers this in abundance. And it goes further. Its research-based survey approach is unique in the marketing industry and has helped to add some genuine sense of scale to a supposedly accountable discipline. It makes my life easier and must be of real value to clients."
David Reed, Contributing Editor of Precision Marketing
"I've been dealing with Lindsell for several years now on articles for the marketing press. They seem to be on the ball in terms of knowing what features I'm working on, are proactive in putting forward relevant clients to talk to, and they do what they say they will in terms of fixing interviews."
David Murphy, Freelance writer, Marketing, Marketing Week, FT
"Lindsell Marketing's clients are regularly featured in a variety of Precision Marketing's slots. The company knows how to put up a timely and relevant pitch and for that reason, as well as their sector knowledge, they are one of the few PR firms that we can be sure will consistently come up with the goods."
Charlie McKelvey, Editor, Precision Marketing
"When dealing with Lindsell Marketing I know that I will receive a first rate service from highly personable people. I can rely on the Lindsell team for speedy delivery of high quality features, news and views - always in the correct style and to the correct length. The team is happily able to grasp what I am after and is adept at presenting me with truly usable, informative and fresh ideas."
Sally Hooton, Editor, Direct Marketing International
"Pitney Bowes was not a name I would have associated with the areas covered by Document Manager - it's often a problem with very large corporates that their operations within specialist areas are almost 'secrets'."
"Pitney Bowes does have a number of relevant things to say to our readership, and Lindsell have always been proactive and professional in helping me to get that message across. They know how the IT press works, and importantly (for me at least!) how freelancers work, and too many PR agencies don't properly understand either."
Dave Tyler, Editor, Document Manager

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Press Testimonials